Retail media networks offer fundamental benefits to brands, retailers and consumers. “This is a generational opportunity to really change the landscape of how sales and marketing activation work together,” according to Simon Miles, Global VP for Omnichannel at The Coca-Cola Company. “Fundamentally, it's the opportunity to get closer to shoppers and consumers than we ever have before.”
Along with the “massive opportunity” comes new challenges and considerations regarding what many predict will be a $143bn dollar industry by 2024. How will retail media networks ultimately impact advertising and the shopping journey?
On the latest episode of Commerce Confidential, Simon joins the podcast to share his crucial perspective on the evolving promise of RMNs, the importance of collaboration, measurement, and customer centricity. Hosted by Kiesse Lamour, Global Head of Media for Wunderman Thompson Commerce & Technology. Available on Buzzsprout, Apple, Spotify or wherever you get your podcasts.
Created by Wunderman Thompson Commerce & Technology as part of WPP Open X.
At Wunderman Thompson Commerce & Technology, we revolutionize Connected Media through seamless digital integration. Our approach focuses on granularity, customization, and agility, ensuring finely tuned campaigns that maximize impact. With over 10 years of experience serving brands on retail sites and partnerships with major platforms, we connect every step of the customer journey, driving accelerated trial and conversion. Our comprehensive suite of services spans onsite, offsite, in-store, and in-home channels, delivering data-driven optimization and innovative strategies.