Digital transformation in B2B markets is accelerating more rapidly than ever in the wake of the COVID-19 pandemic. Digital now accounts for 49% of B2B purchases. Worldwide, the B2B ecommerce market is forecast to pass the $20 trillion mark by 2027.
Are your competitors leaving you behind? Download Driving Performance in B2B Commerce to learn how leading businesses are acclimating to the strain caused by digital growth.
Sitecore and Wunderman Thompson Commerce & Technology collaborated on this report detailing the shift to readily customizable and scalable next-gen platforms that empower businesses to respond dynamically to market conditions. Read this report to come away with a better understanding of:
- Why performance matters
- How buyers carry their expectations from B2C commerce into B2B commerce
- How buyer's expectations present vendors with some clear challenges around performance
- How Sitecore and Wunderman Thompson can help businesses overcome the challenges presented by digital growth
Don’t get left behind. Download Driving Performance in B2B Commerce using the form below.