Gorilla Group Rebrands As Wunderman Thompson Commerce and Technology


Wunderman Thompson today announced that Gorilla Group, the end-to-end commerce company, will rebrand as Wunderman Thompson Commerce & Technology. The rebrand will complete the business’ integration, following Gorilla Group’s 2018 acquisition and bring together specialized tech capabilities across North America to strengthen the Wunderman Thompson Commerce & Technology offering, adding to the agency’s ability to inspire growth for ambitious brands. The change will be effective during Q2 of the current fiscal year.

As part of this move, Gorilla Group COO, Adam Brown, will be named CEO of Wunderman Thompson Commerce & Technology in North America effective immediately. Current Gorilla Group CEO, Brian Grady, will move into an advisory role. Additionally, experts in mobile and connected device enablement Wunderman Thompson Apps, and commerce specialists, Diff, will add to the breadth of capabilities within Wunderman Thompson Commerce & Technology NA.

The reimagined entity combines diverse specialists to create a purpose-built experience, commerce, and technology offering, which enables brands and businesses to be digital-first, future-ready, and equipped to inspire and engage their customers across every interaction. With comprehensive capabilities that extend across owned, retail, and marketplace channels, and deep expertise in B2B and D2C commerce, Wunderman Thompson Commerce & Technology NA will serve as a digital transformation change agent and deliver measurable outcomes to enterprise businesses across industries and business models.

“I’m excited about how this newly created organization builds on our vision of what commerce is and how it impacts every aspect of the customer experience,” said Adam Brown. “I look forward to the incredible value and growth this diverse and talented team will bring to Wunderman Thompson clients as they adapt to a digital-first, omnichannel world.”

“Combining our technology and commerce offer in North America continues our evolution to provide our clients with best-in-class, end-to-end capabilities to acquire and engage customers across the entirety of buyer and shopper journeys,” said Neil Stewart, Global CEO of Wunderman Thompson Commerce & Technology.

Aligning under the global Wunderman Thompson organization and its mission to inspire growth for ambitious brands, Wunderman Thompson Commerce & Technology brings together over 4,200 commerce, strategy, and technology experts across North America, LATAM, Europe, and APAC. This aligns within core competencies across strategy and consulting, commerce experiences, commerce media, data insights, and technology enablement, opening new growth opportunities for Wunderman Thompson’s impressive roster of world-class clients.

For more information, contact Wunderman Thompson:
[email protected]

About Wunderman Thompson

At Wunderman Thompson we exist to inspire growth for ambitious brands. Part creative agency, part consultancy and part technology company, our experts provide end-to-end capabilities at a global scale to deliver inspiration across the entire brand and customer experience.

We are 20,000 strong in 90 markets around the world, where our people bring together creative storytelling, diverse perspectives, inclusive thinking, and highly specialized vertical capabilities, to drive growth for our clients. We offer deep expertise across the entire customer journey, including communications, commerce, consultancy, CRM, CX, data, production, and technology.

In 2020, Wunderman Thompson launched Inspire, a proprietary global platform that uncovers a never-before-identified connection between human inspiration and brand growth, making Wunderman Thompson the world’s foremost researcher into inspiration. Rooted in a rigorous, multidimensional research methodology, the platform identifies the qualities a brand must embody, the narratives it should weave, and the experiences it can design in order to spark people’s inspiration, and culminates in an annual list of the Inspire Score Top 100 Most Inspiring Brands in the World

Wunderman Thompson is a WPP agency (NYSE: WPP).
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