JETBOIL
Inspiring backpackers through rich brand experiences + product storytelling.
THE OPPORTUNITY
Showcase Jetboil’s newest product and highlight the brand experience through connected storytelling and enriched, high-quality visual and written content.


As an industry leader in backpacking stoves and camping systems, Jetboil partnered with us to develop a launch campaign for its new Stash stove that would be as transformative as the product itself.
In the absence of one of its biggest product launch forums — trade shows — the company needed a creative edge in its marketing tactics in order to reach the largest possible audience.





We tapped into two insights within the backpacking audience: their ambitions are big, and their love of gear is profound. The "Dream Big. Pack Small.” campaign took these seeds to deliver mountain-top inspiration paired with beautiful, macro product photography. The project spanned holistic digital and content strategy, including video and photo production, as well as a media kit.




THE RESULTS
Jetboil successfully launched a visually compelling campaign to generate excitement and interest in its newest product, while creating a variety of assets the brand could use to support ongoing product sales.
Facebook Live views
5.4K
Launch Day Email CTR over YTD average
+241%
Media impressions
2.2M
New Social Followers
+375
New Email Subscribers
771

We are really excited about the engagement and metrics we’re seeing so far.