Old Town
A coordinated content strike makes a splash to showcase new products.
The Opportunity
Craft a rich innovation and heritage story to launch two new flagship product lines.


Old Town has been shaping adventure since 1898, and every new product represents both a link to the past, and a future filled with memorable experiences. For the launch of their Sportsman and Autopilot kayaks, Old Town needed rich content to showcase product innovations, while telling a compelling story that would resonate with its target audience — all while driving awareness and conversion.


Outcomes
Leveraging its sales and influencer networks, Old Town executed an effective campaign across its various channels, and continues to work with us for its support & growth needs.
Launch Event Viewers
>20,000
Social Interactions
>100,000
+ Sold Out Product Run

Wunderman Thompson Commerce & Technology over-delivered for a strategic product line launch. Their concepts, creative, and approach were ideally suited to our compressed timeline and goals for impact. Their team felt like a natural extension of our team. Our launch was incredibly successful, and we continue to leverage the strategy they delivered.