WATSON’S
MULTICHANNEL BRANDING STRATEGY + ECOMMERCE ENABLEMENT FOR WATSON’S
THE OPPORTUNITY
Reinvigorate brand identity to position an iconic Midwest furniture retailer for growth.


Watson’s is a 50-year-old, family-owned, premier home furnishings retailer specializing in Indoor, Outdoor, Water, and Home Recreation products. With 12 retail superstores located primarily across the Midwest, they wanted to transform their online experience to grow brand recognition.




THE RESULTS
By revamping their brand identity, and prioritizing ecommerce, Watson’s has seen an increase in revenue both in-store and online, resulting in a seamless omnichannel experience. They’ve increased ROAS, successfully converted their flagship “Pool School” annual sale to an online-only event, achieved a major lift in effective email messaging, significantly expanded their social reach, and more.
increase in online ad revenues
8X
increase in social reach with only a 5% increase in budget
98%
exponential online revenue growth converting annual Pool School event online
5-DAY

WTC&T brings fresh ideas, holistic thinking and a true action-oriented mentality to many diverse elements of our work together — from technology, to user experiences, to analytics, to very diverse marketing needs. This level of accountability has been instrumental in understanding our brand and providing tactical perspectives that allow us to accomplish our goals.